Popular cloud based file sharing WeTransfer have unveiled a new logo emphasising the ‘We’.
Previously the platform enabled people to send files that were zipped, they’ve now upgraded so that fits no longer have to be zipped but can be uploaded as separate files.
The redesign was completed by WeTransfer’ in-house creative team, including creative director Laszlito Kovacs, alongside Paul Van Der Lan at Type Foundry Bold Monday.
“Although we’ve used a ‘we’ logo since the beginning, it was always secondary to our ‘wetransfer’ wordmark,” says Thijs Remie WeTransfer vice president of design. “That has now changed. We are more than ever aware of our relationship with the creative community. Our focus on ‘we’ represents ‘you’ and ‘us’.” Freight Sans typeface is used for supporting body copy, with Fakt also used in some applications of text in smaller sizes.
Alongside the logo is a set of new illustrations of coloured shapes, set in a palette of “peachy colours” which draw inspiration from non-tech design fields such as interiors and mid-century branding, says Kovacs.
The rebrand comes alongside a redesigned website, which sees clearer navigation, a new transfer box and a new feature allowing people to download single files as well as groups of files, according to Remie.The transfer box is also now bigger which lets people tap in longer email addresses and file names.
WeTransfer Plus has been optimised, allowing users to personalise the backdrop of their page more easily, and providing a transfer overview panel showing the user’s list of transfers.
The mobile site has also been optimised for viewing and downloading purposes, but to send files, users still need to use the iPhone or Android app.