The new logo retains the previous design elements such as the iconic arrows, which the company says it symbolises the choices Subway provides its guests. This is the sixth time in the company’s history that they have changed their logo.
They’ve also added a logo mark that uses the arrows to form the ‘S’ without the arrow, a kinda negative space Fedex-ish take on.
Overall its bold, simplified, recognisable and enforces their brand promise.
The new logo stands up tall, bold and confident, capturing the essence of the brand in a fresh, contemporary look. The core colors have been optimized to live and work across all channels. And the symbol, a new asset for the brand, distills the iconic arrows into a powerful and simple mark. Capturing the essence of the brand in a smaller footprint, the arrows symbolize the choices SUBWAY® provides its guests.
Subway press release