Recently, Nesquik introduced a new logo and packaging designed by the Milan, Italy, office of Futurebrand
Futurebrand evolved & modernised the global trademark to capture & convey a new warmth and approachability, using the white outline to communicate the product idea of milk complement, which is further reinforced by the droplet that forms the dot over the ‘I’.
The new logo is so much softer and easier on the eyes, it wasn’t screaming redesign me but now that Futurebrand have done it, it was so needed.
In collaboration with McCann, FutureBrand also gave a contemporary new look to the iconic, much loved character QUICKY®. Quicky the Rabbit doesn’t rank particularly high on the recognisable factor, such as Tony the Tiger.
It’s not the biggest ‘rebrand’, pretty simple actually same yellow distinctive background, updated logo and mascot, oh and he’s not naked anymore, which thinking about it could have been a cause for concern. None of the elements particularly jump out at you as well they all have the same scale.