John Hegarty is an advertising icon, as co-founder and creative leader of Bartle Bogle Hegarty. Hegarty on creativity is sublimely concise and fits in your jacket pocket. It’s simplicity is what makes it a great read, its fast, straight to the point, poignant and wise. Playful text and graphics and plenty of white space make this a good choice to pick up and grab inspiration.
The book contains 50 provocations by Hegarty, each one no more than 3 pages, including illustrations from Sid Russell.
Creativity isn’t an occupation, its a preoccupation. It is at the very core of what makes us human.
From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process.
Packed with personal experience, anecdotes and pragmatic, good humoured advice into to tackling creative challenges.