DC Entertainment Introduces New Identity For DC Brand

Design Agency Pentagram redesigns DC Comic logo for the May 25th release of a new DC Universe expansion.

Pentagrams Emily Overman were the hands that crafted this redesign to bring it into a modern feel. This year will marks 80 years of the DC Universe, the logo will be launched on on the cover of DC Universe: Rebirth Special #1 – written by chief creative officer Geoff Johns.

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The idea of looking to the past and the future is also one that permeates Johns’ new comic. He says, “It brings back what has been lost: the legacy of the characters, the love and the hope of the DC universe.”

 

The logo references the simplicity of the 1972 version – the first instance DC dropped any wording from its identity and the serif from the first 1940’s version

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DC Entertainment senior vice president of marketing and global franchise management, Amit Desai, says: “While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media.”

 

It’s a big change from previous versions in its simplicity, previously incorporating stars, swooshes an even Superman in the logo. In a way it’s stripped of its character for a brand that has so much within it’s universe of characters. Does it fit into days market where DC are now taking an active step into putting the DC universe on the big screen? Is it too corporate?

Jim Lee a DC artist reveals some more depth behind the logo on his Instagram page.

Takeaways

History
DC entertainment clearly have a rich history of logo designs and clearly a strong fan base, it seems like theay have done a full 360 with it’s logo, they’ve gone back to simplicity with this latest version not only to bring it up to date but to give it clarity.

Relevance
Whereas I feel the last iteration of the logo was cooler, was it relevant to the media platforms that we now have, it had much more character and more potential for cool factor for example in stings and super hero character references, but times move on and I guess the actual content and story lines DC produces has much more game changing ability on the company that the logo.