Michael Bierut designs new brand identity for the Poetry Foundation

Pentagram Partner Michael Beirut has redesigned the identity for the Chicago-based Poetry Foundation, publisher of Poetry magazine. The task was to reimagine the foundation’s brand identity including its logo, print materials and Poetry magazine, with design agency Fuzzy Math leading the redesign of poetryfoundation.org. Michael and his team have based the identity around the word “poetry”, putting it centre stage…

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